Build
We start and run software companies ourselves. Oddify and CairnRock Systems are built by the Starline team, end to end.
We build
software companies
and scale them.
Starline is the home of the businesses we build, Oddify and CairnRock Systems with Norma and Relay, and the partner of founders who need operational and financial backing.
The Starline family
01 · Focus
Building got easy.
Building got easy.
Product-market fit didn’t.
What’s hard is finding a problem that actually matters and people are willing to pay for, and getting it in front of the people who need it. Most companies die there, not in the code.
That’s the part we’re good at. It’s how we run Oddify and CairnRock, and it’s what we bring to the founders we back.
02 · What we do
One roof.
One roof.
Three jobs.
Operate
We back talent operationally: product, engineering, data and models, go-to-market, and the unglamorous work of running a company.
Fund
We back founders financially, with capital that comes with the people who put it in.
03 · Companies
The companies
The companies
we build.
Consumer · AI predictions
Most people bet blind. You don’t.
Oddify gives fans calibrated predictions, betting strategies and position tracking, plus a live Whale Tracker that shows where the big money is going.
Oddify has 80,000 users and its own team of developers.
oddify.ai
B2B · Enterprise software
Your systems. Working together.
CairnRock builds custom Enterprise Intelligence Platforms around an organisation’s existing systems, plus focused SaaS products that make everyday work simpler.
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Policies, procedures and evidence in one place. Compliance kept in house.
norma-grc.com ↗
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Simpler order intake. Forecast demand, spot ageing stock and plan what to buy next.
Part of CairnRock Systems
04 · Talent
Building something?
Building something?
We back talent.
Operational and financial support from people who run companies themselves. Hands-on, not hands-off.
Tell us what you’re building- 01
Capital
Direct financial backing, sized to what the company needs to do next.
- 02
Operations
Help running the company: processes, hiring, tooling and the day-to-day.
- 03
Product, data & models
Engineering and modelling support from the teams behind Oddify and CairnRock.